Words to Live By…

Don’t sweat the small stuff but remember everything is small stuff.

Joe Luck

Vice President Business Development

A veteran of more than 22 years in the hospitality industry, Joe brings extensive full service and select service brand expertise and leadership, great knowledge, and a strong following due to his years of brand and owner relations. He has a great reputation in our industry in relationship building, contract negotiations, management contracts, franchise sales strategies, and development. Joe joined Sandpiper Hospitality from Hospitality Management Corp, where he served as Senior Vice President of Business Development US for two years. Prior to Hospitality Management Corp, Joe served as an award-winning Vice President Franchise Development Wyndham Hotel Group for 14 years. Responsibilities included working with all major brands’ new construction development teams in addition to his work with existing and new owners to identify the best use for land acquisitions and for repositioning opportunities on the third-party management side.

Mr. Luck grew up on a cattle ranch in Wyoming where he learned the value of hard work and came to appreciate the fruits of his own labor. An excellent athlete, Mr. Luck played both college and minor league baseball before starting his career in hospitality. An avid outdoorsman and expert marksman, he enjoys golfing, hunting and spending time with his wife in their cabin in the mountains of New Mexico.

More About Joe


Lubbock, TX




If you always do the right thing, the right thing will happen!

When he is NOT WORKING, she is…

Golfing, competition shooting, hunting.

Favorite TEAMS

Kansas City Chiefs/Texas Rangers

First J.O.B.

Delivering newspapers

Favorite BRAND

Marriott’s resorts, always exceptional.