Paige joins Sandpiper Hospitality as Vice President of Human Resources, bringing more than 25 years of progressive HR experience to the organization. In this role, she will lead the company’s Human Resources function, supporting Sandpiper’s continued growth and expansion in the hospitality industry.

Throughout her career, Paige has developed extensive expertise across all facets of human resources, from administrative operations and staffing to organizational effectiveness and executive leadership. Her background includes leading strategic HR initiatives designed to align people, culture, and business objectives within organizations.

Her strong focus on fostering a people-first culture and driving operational excellence makes her a valuable addition to the Sandpiper Hospitality leadership team.

 When Paige is not at work, she enjoys spending time with her husband and their 3 grown children. She loves lounging on the beach or enjoying a good book. She also finds joy in the kitchen where she creates delicious meals to comfort family and friends.

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As a lifelong hotelier and business leader, Jim takes great pride in his ability to effectively utilize and balance strategic thinking, or IQ, and resonant leadership, or EQ, to lead Sandpiper Hospitality. These complimentary abilities combine to provide Sandpiper with the horsepower, collectively through his team and his strategies, it needs to maximize returns for its investors. At the end of the day, Jim knows that, “Our strategic decisions must drive our hotels to earn better than expected returns for our investors. Period.”

Jim’s leadership of the organization takes many forms, including; a resolute focus on adding and keeping genuine talent with the right abilities and mindset, setting a vision that inspires and energizes the leaders in the organization, nailing the strategic planning for the company and the individual hotels and obsessing over results, returns and the related trends. The ROI is clear and evident……internally with associate growth and development, customer-facing through guest satisfaction, and financially for the investors and owners. “We have to earn it every day, in every way,” according to Jim.

Before joining Sandpiper, Jim’s perpetual drive served him well in Denver, CO as a Senior Vice President with Sage Hospitality for fourteen years and more recently as Chief Operating Officer for Gold Key/PHR. Jim also served as a Regional Director with IHG franchise operations after learning the hotel business on property with various leadership positions at a number of award-winning hotels in Toronto, Ontario, Canada, Washington DC and South Florida. At home, he is perpetually surrounded by his “girls,” including his wife and two teenage daughters.

Tasked with executing the company’s growth plans, Jim is equally focused on today’s results and tomorrow’s opportunities. These parallel paths have set Sandpiper up for an explosive growth period in the coming years. “Our continued growth and expansion of brands and geography is coming as a result of our ability to perform. According to Jim, “Our dedication to excellence in people, strategy and performance is our formula to success. We play to win!”

Tom’s journey in hospitality began over 23 years ago. He has worked for companies like Columbia Sussex, Crescent and Interstate/Aimbridge, representing various brands like Marriott, Hilton and IHG. Tom’s journey has taken him through different roles covering all aspects of hotel operations, and this eventually led to an opportunity to oversee a region consisting of various Marriott branded hotels like Courtyard, Westin and Renaissance. Tom’s experience has made him well-versed in maximizing hotel efficiency without sacrificing service. Ultimately, he believes your success is tied to your ability to motivate the people around you to maximize their potential.

Victor Cruz joined Sandpiper in 2016, bringing a broad range of hospitality revenue knowledge to the organization.  His previous experience includes Winegardner & Hammons, Shaner Hotels, Highgate Hotels, Interstate Hotels & Resorts, Sage Hospitality and The Prococcianti Group.  In 2011 and 2012, he was named Marriott’s Revenue Leader of the Year for the Eastern Region.  His brand experience also includes Hilton, Starwood, IHG and WoodSpring brands.

In Victor’s first year with the company, Sandpiper was recognized with the Highest RevPAR Award for all the management companies in the WoodSpring Suites brand, a feat no doubt due to Victor’s leadership and capability.

Victor focuses on maximizing revenue, profits and market share penetration through aggressive yield management strategies and tactics. His genuine likeability and smarts have earned high marks for Sandpiper, as he gives GMs and owners the “A-Ha!” moment that result in increased revenue AND profit. Those are the type of results that make for happier investors, associates and guests.

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John has a deep background in technology that started in the fifth grade, writing video games in BASIC on a TI-99/4A computer. John received a Bachelor of Science in Computer Science from Stephen F. Austin State University and serves on the Advisory Board for that department today. Before joining Sandpiper Hospitality, John helped Capital One grow from an unknown company to become the 6th largest bank in the United States. Most recently, he shifted his focus to Managed Services for small to medium-sized businesses. With each step, John aimed to get closer to the individual users of technology. As a technology evangelist, John gets satisfaction from helping others use and enjoy technology, trying to fulfill the promise of the Information Age. As a Board Member of the Richmond Technology Council rvatech, John actively promotes technology in the community and never misses an opportunity to share his passion

Carrie graduated from the University of Lynchburg in 2003, and shortly thereafter started her career in hospitality. Spending the next 15 years in Washington, DC, Carrie worked her way through the hotel industry with Marriott, Starwood and several independent hotels in the City.

She recently joined Sandpiper and will oversee the portfolio of Extended Stay America hotels from a Revenue Management standpoint.

In her spare time, she spends time with her dog Clover hiking, camping and exploring the outdoors near Richmond, VA.

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Tiffany Lewis joined Sandpiper in 2023 after having a successful 20+ years in sales within the hospitality industry. She has experience with various Marriott, Hilton, Hyatt and IHG brands including full-service, select service and extended stay. As an award-winning Hospitality Sales Professional, she credits her successes to the contributions of her teams and commits her leadership efforts to developing her fellow team members. Tiffany’s teams have come to know her as being an innovative, engaging and supportive leader who fosters a culture of excellence and achieves outstanding results

William has over 25 years of accounting, operational, and financial management experience with independent luxury brands, as well as brands such as Hilton, Holiday Inn, Marriott, Omni, and Sheraton. Previously, he’s held a Regional Director of Finance and General Manager position for Meristar and Sage Hospitality.

As a Regional Director of Finance, William oversaw the accounting departments for properties in the state Indiana; Tennessee, where he oversaw the opening of the Marriott Vanderbilt hotel; and Kentucky at the famous historic Hilton Seelbach. During his time at Sage Hospitality, William was responsible for hotel openings, regional accounting, and the PMS and POS conversion of 11 indoor water-resort hotels. Later on, his experience grew again at the Hotel Madeline Resort and Inn at Lost Creek in Telluride, CO and Omni Montelucia Resort in Scottsdale, AZ.

For the past four years, William has enjoyed the opportunity to work as a General Manager for the Courtyard Marriott and Four Points brand where he received awards in both Financial Performance and Brand Standards. Now at Sandpiper, William is proud to be a part of a family that never stops adding innovation to the hospitality industry.

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